New Albany International Business Park’s Personal Care and Beauty Campus, the first vertically integrated supply chain of its kind in the country, received glowing reviews from Bath & Body Works new CEO, Daniel Heaf, after a tour of the campus. “I had the opportunity to tour Beauty Park—our manufacturing campus located just 10 miles from our headquarters, in New Albany, Ohio—and came away even more energized by the unique advantage it gives Bath & Body Works. Beauty Park is home to more than 10 of our strategic vendor partners and plays a central role in how we bring high-quality, on-trend products to market with unmatched speed and innovation.”

“With over 80% of our supply chain based in the U.S.—and more than half of that in Ohio—we’re able to react quickly to customer demand, chase into what’s working, and roll out newness at an industry-leading pace,” Heaf noted. “I met with several of our supplier partners and their leadership teams, and was struck by the deep collaboration, expertise, and shared commitment to delivering excellence.”

“From concept to final product, our teams—including merchandising, fragrance, and R&D—are able to work side-by-side with suppliers right on the factory floor. That level of integration not only drives agility but ensures we’re always thinking about the customer first,” Heaf added.