Red Roof recently launched an empowering new series, Ask a SHE, to help businesswomen create and promote a well-defined identity to set the stage for success. Marina McDonald, Red Roof’s chief marketing officer, and Lisa Hinson, president and founder of Hinson Ltd., were among the first female leaders, inside and outside the hospitality industry, to share what book, podcast, TED Talk or other media has influenced their personal branding progression. The series is part of Red Roof’s all-encompassing 360-degree program called SHE.leads, to help women develop the critical business acumen and leadership skills to manage businesses, rise in the ranks, and become successful business leaders. READ MORE