“Despite global supply chain pressures, we presented full merchandise assortments to our customers as our vertically integrated, primarily North American supply chain provided a competitive advantage.”
Andrew Meslow, Former CEO, Bath & Body Works
The 2021 Bath and Body Works annual report highlights the distinct advantages of New Albany Personal Care and Beauty Campus’ vertically integrated supply chain. In his CEO letter to shareholders, Andrew Meslow, former BBW CEO, notes that the company continued to prosper, despite COVID-19 and the spin off from Victoria’s Secret to a standalone company achieving a 22 percent year-over-year increase in revenue. The campus’ 15 manufacturers in the 4.15 million-square-foot cluster represent two thirds of BBW’s global production and a hedge against growing freight and shipping costs, a recent Columbus Business First article reported. READ MORE
The Beauty Park’s supply chain speed enables the company to be agile in responding to shifting consumer demands and near-site manufacturing reduces the need for large inventories. “We also utilize the Beauty Park, a business park that includes several vendors in our vertically integrated chain within close proximity to our Columbus distribution centers,” Meslow said. The first of its kind in the nation, the campus has attracted global industry leaders in product design, manufacturing, packaging, labeling and logistics on a 394-acre site within a 10-hour drive of 46% of the U.S. population. A 24/7 intra-park shuttle enables vendors to transport products between companies up and down the supply chain, from manufacturing to packaging and shipping.